Virtual Tour ROI Calculator - The Virtual Tour Company

Your numbers

Everything below can be adjusted - start with your own quote and website traffic.

£ 499

One-off build cost, including first year hosting.

£200£20,000
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1%100%

Roughly what share of those enquiries turn into a booked job today.

Your enquiry-to-booking rate: 20%21.2% with a tour

Think of it as your rate getting 6% better, not 6 points added flat: 20% × 6% = 1.2, so 20% + 1.2% = 21.2%.

A tour lets people effectively visit before they enquire. By the time they get in touch, they already know they like the space - so a bigger share of enquiries turn into bookings, not just a bigger share of visitors turn into enquiries.

0%
ROI

Add your numbers to see the return

The gauge tracks first-year return against the tour cost.

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Tour cost
£0
Extra revenue / year
£0
Net profit
£0
Return multiple
0.0×

Where the extra revenue comes from

The maths, one step at a time.

Beyond bookings

A tour does more than lift your conversion rate.

Higher engagement
Listings with 3D tours see up to 6× more engagement than photos alone - Redfin logged a 303% jump in engagement after adding virtual walkthroughs.
Better-qualified leads
People who've already explored the space virtually tend to get in touch once they're genuinely interested - fewer wasted call-outs and site visits.
Builds trust
A full walkthrough feels transparent. There's nothing hidden and nothing left to the imagination, which matters for a big-ticket decision.
Available 24/7
Prospects can explore the space any time, from anywhere - including out-of-area enquirers who'd never otherwise get a feel for it before reaching out.
Illustrative figures based on the inputs you've set - not a guaranteed outcome. Based on case studies of booking conversion gains after adding immersive 3D tours - typically a 3 to 9% relative rise in the enquiry-to-booking rate (a Vacasa/Matterport vacation rental case study saw a relative rise of nearly 12%).