What is a 3D virtual tour and how does it differ from a 360 virtual tour?

What is a virtual tour?

A virtual tour represents an interactive model of a space or venue. Users are able to explore a virtual tour by clicking or tapping their screen.

Types of virtual tours.

There are two main types of virtual tours. 360 & 3D.

What is a 360 virtual tour?

A 360 virtual tour is built by taking 360 photographs of a space. They are then stitched together to create a virtual tour whereby you can jump' (by clicking) from one image to the next.

What is a 3D virtual tour?

They are also known as ‘reality capture’. 3D virtual tours allow users to walk through a virtual model of a space in a way that moving from one point to the next is seamless.

3D virtual tours can be explored from anywhere & on any device. They can also include interactive in-tour ‘tags’ that provide users with additional information as they move around.

What differentiates 3D from 360?

3D virtual tours, unlike 360 virtual tours, are typically created with specialist camera equipment that not only captures height and width but also depth.

With that, a Matterport 3D virtual tour can capture your space to within 1% of reality.

The result is an unmatched user experience of the space it aims to showcase.