How to Enhance Your Booking.com Listing with 360° Images from Virtual Tours

If you're in the hospitality industry, you already know how important it is to make your property stand out. Guests rely on visuals to make their booking decisions, and the more confidence they have in your listing, the more likely they are to book. While Booking.com does not currently support full virtual tours, they do allow 360° panoramic images - and that’s where we come in!

What Are Virtual Tours?

A virtual tour is an interactive experience that allows potential guests to explore your property as if they were actually there. Using high-quality 360° images, guests can “walk through” different areas of your hotel, B&B, or holiday rental, getting a true feel for the space before they book. It’s a game-changer for marketing, as it provides transparency and builds trust with potential guests.

Our virtual tours are built using Matterport technology and enhanced with third-party software to tailor the experience to your branding. We add navigation menus, brand colours, and your logo to ensure your virtual tour reflects your unique identity and provides a seamless experience for potential guests.

How Can Virtual Tours Help with Booking.com Listings?

Even though Booking.com doesn’t yet allow a full virtual tour to be embedded on their platform, they do accept 360° panoramic images. The good news? Our virtual tours allow us to extract high-resolution 360° images of key areas in your property, which you can then upload to your Booking.com listing. Once uploaded, Booking.com stitches these images together into a movable panorama, allowing potential guests to look around the room, bar, restaurant, reception, or any other space you choose to showcase. This creates a more immersive experience that gives guests a stronger sense of being there.

The Benefits of Using 360° Images on Booking.com:

  1. Increased Guest Confidence – Guests can see exactly what they’re booking, reducing uncertainty and hesitation.

  2. More Engagement – Listings with interactive and high-quality images receive more views and longer engagement times.

  3. Fewer Cancellations – When guests know what to expect, they’re less likely to be disappointed upon arrival.

  4. Competitive Edge – Many properties still rely on standard images, so 360° photos can make your listing stand out.

How to Upload 360° Images to Your Booking.com Extranet

To add 360° images to your Booking.com listing, follow these simple steps:

  1. Log into Your Booking.com ExtranetGo to admin.booking.com and enter your credentials.

  2. Navigate to Property Settings – Click on the “Property” tab and select “Photos.”

  3. Upload Your 360° Images – Click “Add Photos” and choose the high-resolution 360° images extracted from your virtual tour.

  4. Organise & Set Descriptions – Drag and drop images into the relevant sections and add descriptions for clarity.

  5. Save & Publish – Once uploaded, save the changes, and your new images will be visible on your listing.

    Get Started Today

    If you’re ready to elevate your Booking.com listing and attract more guests, get in touch with us! We’ll help you create a stunning virtual tour and provide high-quality 360° images that will make your property shine.

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Standard vs Branded: Why You Should Consider Adding a Custom Overlay to Your Virtual Tour